Pays-Bas, AmsterdamPays-Bas, Amsterdam

Frasers Group

Date de publication 05.09.2023

3 a postulé

CRM Specialist - French Market - Amsterdam - Netherlands

Company Description

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Job Description

Join our team as a CRM Specialist focused on the French market, where you'll play a pivotal role in nurturing customer relationships and driving engagement within the dynamic landscape of French consumers. We are seeking a candidate who is passionate about CRM strategies, possesses a deep understanding of the French consumer behavior, and is committed to delivering personalized and impactful campaigns. As a CRM Specialist, you'll have the opportunity to shape our customer communication strategy and enhance our sales and brand's connection to the French audience.

The responsibility
  • Utilize your expertise in CRM to collaborate with various departments, including marketing, sales, and customer support, to design and execute tailored CRM campaigns that resonate with the French audience.
  • Develop and manage customer segmentation strategies specific to the French market, ensuring that communication is relevant and engaging for different customer groups.
  • Collaborate closely with our marketing and content teams to create compelling email marketing, SMS, and other communication materials for the French audience.
  • Implement and optimize automated CRM workflows, ensuring timely and personalized interactions throughout the customer journey.
  • Monitor and analyze CRM campaign performance metrics, such as open rates, click-through rates, conversion rates, and customer retention, providing insights and recommendations for continuous improvement.
  • Stay updated on CRM trends and best practices within the French market, adapting strategies to leverage new technologies and approaches.
  • Collaborate with external partners or agencies, if necessary, to enhance CRM strategies and execution.


The person
  • A motivated and innovative individual with a passion for CRM and a deep understanding of the French consumer landscape.
  • Proficiency in CRM software and tools, as well as experience with email marketing platforms and automation. Experience with Emarsys is a plus.
  • Strong analytical skills, capable of deriving insights from CRM data to refine campaigns and improve customer engagement.
  • Effective communication skills, with the ability to convey CRM strategies and results to both technical and non-technical stakeholders.
  • Experience in developing and executing successful CRM campaigns, including audience segmentation, content creation, and performance analysis.
  • Familiarity with French consumer preferences, cultural nuances, and communication trends that influence CRM strategies.
  • Proven track record of enhancing customer engagement, retention, and loyalty through CRM initiatives.
  • Fluent in both written and spoken English and French, with proficiency in other European language being an advantage.

If you are an expert in CRM strategies, excited about fostering meaningful connections with the French audience, and dedicated to enhancing customer engagement, we encourage you to apply. Your contributions will be instrumental in shaping our CRM approach and strengthening our brand's relationship with customers in the French market.

Additional Information

An opportunity like this at Frasers Group is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
  • Think without limits - Think fast, think fearlessly and take the team with you
  • Own it and back yourself - own the basics, own your role and own the results
  • Be relevant - Relevantto our people, our partners and the planet

Please note this role is office based in Amsterdam and we do not provide Visa sponsorship.

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