At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.Job Description
As an SEO Specialist focused on the French market, you will join our team dedicated to optimizing our online presence and driving organic growth within the French digital landscape. We are seeking a candidate who is passionate about SEO, possesses a deep understanding of the French search market, and is committed to staying at the forefront of industry trends. This role requires a proactive approach to hands-on optimization and close collaboration with cross-functional teams to enhance our website's visibility and performance.The Responsibility
- Utilize your expertise in SEO to improve website content, structure, and other elements to boost search engine rankings within the French market.
- Work closely with our content and marketing teams to develop and execute an SEO strategy tailored to the French audience, incorporating relevant keywords, optimizing meta tags, and enhancing on-page elements.
- Collaborate with the technical team to implement on-site optimizations, ensuring our website adheres to best practices for French search engines.
- Monitor and analyze keyword rankings, organic traffic, and other relevant SEO metrics for the French market, providing regular reports and recommendations for improvement.
- Stay informed about algorithm changes, search engine trends, and competitive landscape specific to the French search market, adapting our strategies accordingly.
- Conduct in-depth keyword research and analysis to identify opportunities for content creation and optimization in the French language.
- Collaborate with external partners or agencies, if necessary, to execute link-building strategies and other off-page optimization efforts.
- A proactive and motivated individual with a strong passion for SEO and a deep understanding of the French digital landscape.
- Proficient in using various SEO tools and analytics platforms to track and measure performance (e.g., Google Analytics, Google Search Console, SEMrush, etc.).
- Strong communication skills, capable of effectively conveying SEO recommendations and insights to both technical and non-technical teams.
- Experience in conducting technical SEO audits and providing actionable recommendations for website improvements.
- Knowledge of French search engine preferences, user behavior, and cultural nuances that influence search trends.
- Demonstrated success in improving organic search rankings and driving tangible results for websites targeting the French market.
- Familiarity with HTML, CSS, and other web technologies relevant to SEO implementation.
- Fluency in both written and spoken English and French, with proficiency in other European languages being a plus
If you are an SEO enthusiast with a keen eye for optimization, excited about making a meaningful impact on our online visibility within the French market, we invite you to apply. Join us in our mission to enhance our digital presence and connect with the French audience in a meaningful way.Additional Information
An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Think without limits - Think fast, fearlessly, and take the team with you.
- Own it and back yourself - Own the basics, own your role and own the results.
- Be relevant - Relevantto our people, our partners and the planet.
Please note this role is office based in Amsterdam and we do not provide Visa sponsorship.