Marketing & CRM Coordinator

Job Description

The Marketing & CRM Coordinator will support the execution of marketing activities across the European TNC business, covering France, United Kingdom, Netherlands and Czech Republic.

The role is primarily focused on website management, CRM communications, marketing content creation and day-to-day marketing execution to support lead generation, customer engagement and business growth.

Working closely with internal stakeholders, external agencies and commercial teams, the successful candidate will help ensure the timely delivery of marketing initiatives across multiple European markets.

Location: Uxbridge, Head Office
Reporting to: Senior Director Marketing France & Europe TNC

Key Responsibilities

Website & Content Management

• Manage day-to-day updates of TNC websites across European markets
• Publish and maintain offers, pricing, vehicle information and partner content
• Coordinate website updates with developers and external agencies
• Ensure content accuracy, consistency and localization
• Conduct regular quality control checks across websites
• Support SEO content implementation and website optimisation initiatives

CRM & Customer Communications

• Create and deploy newsletters and CRM campaigns
• Manage customer audiences and campaign scheduling
• Support lead nurturing and customer retention programmes
• Coordinate content creation for CRM communications
• Monitor campaign delivery and engagement metrics
• Ensure compliance with GDPR and privacy requirements

Marketing Operations & Campaign Execution

• Support the deployment of marketing campaigns across multiple channels
• Coordinate marketing assets and promotional materials
• Create and update marketing collateral and point-of-sale materials (POS) for sales teams, agencies and partner programmes
• Coordinate the production and distribution of marketing materials across European markets
• Support partner marketing activations and communication programmes
• Maintain campaign calendars and marketing documentation
• Assist with the localisation of campaigns across European markets

Reporting & Administrative Support

• Update marketing performance reports and dashboards
• Consolidate CRM, website and campaign performance data
• Support the preparation of business reviews and management presentations
• Monitor key marketing KPIs and maintain reporting files

Required Skills & Qualifications

Education

• Bachelor's Degree in Marketing, Communications, Digital Marketing or related field

Experience

• 1 to 3 years of experience in marketing, CRM, digital marketing or marketing coordination
• Internship, apprenticeship or first professional experience accepted
• Experience working with websites, CRM platforms or digital marketing tools is desirable

Technical Skills

• CRM and email marketing platforms (Brevo, Salesforce Marketing Cloud or equivalent)
• Content Management Systems (CMS)
• Google Analytics (GA4)
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Basic understanding of SEO principles
• Experience with Adobe Creative Suite (Photoshop, InDesign, Canva or equivalent) is a plus

Languages

• Fluent English (mandatory)
• Fluent French (mandatory)
• Additional European language is a plus

Personal Attributes

• Strong organisational skills and attention to detail
• Ability to manage multiple priorities simultaneously
• Proactive and solution-oriented mindset
• Comfortable working autonomously
• Strong written communication skills
• Collaborative and team-oriented approach
• Adaptable and willing to learn in a fast-growing international environment

Success Measures

The successful candidate will contribute to:

• Timely delivery of website updates across all European TNC markets
• Consistent execution of CRM campaigns and newsletters
• Effective management of marketing content and sales support materials
• Increased customer engagement through CRM communications
• Improved operational efficiency and marketing execution capacity
• Support of marketing-generated demand and lead generation objectives across Europe

What you'll get:

• Hybrid office model - 3 days minimum in the office with Tuesday & Wednesday being mandatory days
• Annual Leave: 25 days plus bank holidays (after your 5th anniversary, increases to 28 days, after your 10th anniversary, increases to 30 days)
• Pension: Matched up to 8%
• Eyecare vouchers
• Flexible Working Opportunities
• Work from anywhere Opportunities
• Gift Vouchers for expectant parents
• Death in Service Payment
• Referral scheme
• Long Service Award
• Discounts: IHG Staff Discount, Discounted Gym Memberships, KIA Affinity Hertz Staff Discount, Perks at Work
• 40% off any standard Hertz Rental in a Corporate country
• Employee Assistance Programme for employees and family
• Training & Development Opportunity - Apprenticeship Scheme
• Perks at Work - employee benefits portal

About Us

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.