Associate Manager, Trade Marketing-West Africa

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

JOB SUMMARY

Follows up the yearly promotional and activity calendar for Sales initiatives to improve sales fundamentals In-store Excellence
Track in-store fundamentals with different partners/customers In-store Promotions

The Associate Manager, Trade Marketing contributes in designing tailored trade promotions for key customers based on shopper profiling (i.e.: Stationery Loyal program execution, follow-up, and post-analysis) in coordination with the Africa Category Management
Develop category captainship in the fast-growing MMM channel, in coordination with the Line Manager and MMM Channel Manager.

MAIN RESPONSIBILITIES / TASKS

• Recommend and implement consistent Annual Trade Marketing Plans to build and grow BIC Stationery, Lighter & Shaver categories, maximizing growth and profit and ensuring achievement of Trade Marketing Objectives.

• Manage the implementation of the trade marketing activities for BIC Stationery, Lighter & Shaver via Initiative Master Plans, which implies: Working closely with the Line manager and channel managers to achieve the budget Acting as a liaison between BIC and local stakeholders (partners, suppliers, sub-distributors, Key Accounts, Wholesalers... etc.) to ensure proper implementation of the plans.

• Directing and making the needed follow-ups with external agencies in the creation and execution of the initiatives Develop and analyze reports and demonstrate an understanding of the market, categories, competitors, and customers Identify key issues, trends, and opportunities to increase sales and help in growing the business in volume and value.

• Monitor and recommend the Stationery, Lighter & Shaver trade marketing budgets. Evaluate customer research, market conditions, and competitor data and execute plans accordingly. Supports Line manager by: Appraising Trade Marketing initiatives by communicating on them via Flash reports on internal and external communication portals.

• Training Sales teams and customers when needed

1- KEY PERFORMANCE INDICATORS / KEY FIGURES

• Sales Growth vs. BUD Numeric & Weighted Distribution MSL tracking per channel Results and ROI of key Stationery, Lighter & Shaver trade marketing initiatives (design, implementation, performance, and evaluation)

• Meeting deadlines / Respecting timelines of Stationery, Lighter & Shaver Trade Marketing Plans and their executions

• Promotional execution based on POS, right SKUs, right location and uplift MMM

• Share of Shelf/leaflets insertions Respect for the trade marketing budget

• Scheduled market visits across all channels

• Continuous interaction with the Line Manager, Marketing, and Sales teams

2- QUALIFICATIONS

Knowledge, Skills, Competencies

R= Required D= Desired

Simple Criteria

• R- At least 5 years Sales and Marketing experience in FMCG (Preference for multinational work experience and reporting)
• R- At least 5 years Trade Marketing experience, preferably FMCG
• R- Marketing Degree (3 years)
• R- Computer literacy in MS Office and MS Windows
• R- Excellent presentation skills
• R- English and French Speaker mandatory

Complex Criteria

Professional Skills

• R- Thorough knowledge of classical marketing and be able to develop a Marketing Plan from scratch
• R- Understanding of market data
• R- Be confident in presenting plans to the Management team, internal sales teams, key customers in pressurized environments.
• R- Maintain high levels of service to external and internal customers
• R- Utilize market insights to identify opportunities within the brand portfolios.
• R- Management of projects across multiple cultures and functions.
• R- Strong negotiation skills, dealing with varied suppliers and strategic partners
• R -Understanding of all trade channels.
• R- Strategic Agility.

Personal Skills

• R-Initiative, tenacity and be self-motivated
• R- Target driven with high levels of energy
• D- Embodies all the BIC Values & Behaviors: Integrity, Responsibility, Teamwork, Sustainability, and Ingenuity
• R- Strong Drive for results / entrepreneurial Spirit / decision making: committing and delivering, acting with autonomy as it was their own company while fully respecting corporate rules and procedures, and applying the appropriate level of reporting to Management.
• R- Strong team player that can empower the team to grow and be responsible for their own work.
• R- Very strong organizational and time management skills.
• D- Efficient and can prioritize workload.
• D- Champions change and cultural acumen.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.