Content Marketing & Growth Manager - French Speaking

About Icarus Media Digital

Founded in 2016, Icarus Media Digital is a lean and agile venture studio based in London, supported by a diverse, global team. We build and scale data-driven startups with a focus on long-term, sustainable profitability rather than short-term wins. Bootstrapped and profitable, our approach is rooted in smart execution and continuous improvement. We foster a collaborative, people-first culture where hard work is balanced with well-being, and every team member's contribution is valued.

Role Overview

We are seeking a versatile Content Marketing & Growth Manager to own the organic performance lifecycle for one of our key ventures targeting the French market. This role goes beyond traditional content production-it's about crafting and executing an integrated strategy that spans content creation, distribution, outreach, and digital growth marketing. You will be both hands-on in producing high-quality content and a collaborative leader, managing a dedicated copywriter and partnering with our SEO and Paid Search/PPC teams to drive a revenue-enhancing digital strategy.

This role is primarily office-based from our London office, with the flexibility of one remote day per week.
Key Responsibilities

Integrated Content Strategy & Distribution:

• Design and implement a long-term, data-driven content strategy that aligns with business objectives and growth targets.
• Develop innovative distribution tactics to maximise organic reach and engagement across various digital channels.

Hands-On Content Production:

• Produce high-quality content as needed while mentoring and managing a dedicated copywriter to ensure consistent, on-brand messaging.
• Oversee the complete content creation process-from briefing and drafting to quality control and publication.

Digital Growth & Organic Performance:

• Take full accountability for the organic performance by monitoring key metrics using tools such as Google Analytics.
• Execute outreach initiatives and digital growth marketing techniques to drive audience engagement and enhance brand visibility.

Cross-Functional Collaboration:

• Collaborate closely with SEO specialists and the Paid Search/PPC team to integrate organic and paid marketing efforts, ensuring a cohesive digital campaign.
• Work with design, social media, and other internal teams to align messaging and campaign execution.

Market Insight & Innovation:

• Stay ahead of industry trends and competitor strategies to continuously refine and elevate content and outreach initiatives.
• Identify and implement tactical improvements to ensure sustainable organic growth.

Requirements

We're looking for someone with:

• 2-5 years in content management, digital marketing, or a similar role within tech startups or digital media environments.
• A proven track record of managing digital content and executing integrated marketing strategies.
• Fluency in French with exceptional written and spoken proficiency as we predominantly target the French market. Proficiency in other European languages would be an advantage, especially Italian.
• Proficiency in using digital analytics platforms such as Google Analytics, Metabase, and Tableau to drive data-informed decisions.
• Familiarity with content management systems, particularly Sanity or WordPress would be beneficial.
• Excellent cross-functional communication skills and experience working collaboratively with SEO, design, social media, and paid marketing teams.
• Exceptional organisational skills, with a proactive approach.
• A strong ability to multi-task and capable of managing multiple initiatives with keen attention to detail.

Benefits

Compensation:

• £35,000 - £45,000 per annum (Candidates meeting all requirements with at least 5 years of relevant experience will be considered for the higher end of this range)
• 10% Performance-related bonus, paid quarterly

Core Benefits:

• 25 days holiday + Bank Holidays
• Workplace Pension Scheme

Additional Benefits:

• One Legendary company trip per year
• £17 Deliveroo credit for your lunch (per day in the office)
• Gym Allowance
• £500 Home Office Allowance
• Reimbursement of some training courses to help you grow in your role