DIGITAL MEDIA ANALYST

L’ORÉAL IS LOOKING FOR A DIGITAL MEDIA ANALYST

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.  Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal. Our Swiss offices are located in Geneva and we are 450 Employees working in diverse functions such as Marketing, Digital, Purchasing, Finance and Supply Chain. While working for L’Oréal, you have the opportunity to collaborate with passionate people and to continually develop yourself. This challenging environment allows you to take part in the changes of the future of the Beauty Industry in a proactive way.

JOB SUMMARY

As Digital Media Analyst, you will monitor all L’Oréal brands activities online with the goal of building and maintaining a dashboard of all digital media investment KPIs. You are performance oriented and KPI driven. You are knowledgeable in the digital space and keep digital managers and senior management aware of new techniques and technologies. You will analyze efficiency and performance in digital paid media throughout all L’Oréal Switzerland campaigns (CPM, CPC, search, Social, Etc.). In addition, you will be responsible for generating impactful reports that feed into strategies to build L’Oréal’s digital presence.

ESSENTIAL JOB FUNCTIONS

• Build and maintain digital media KPIs Dashboard;
• Manage and maintain  efforts on all digital media;
• Incorporate SEM strategies;
• Provide reporting and data analysis;
• Monitor, optimize and report on digital activities and performance;
• Set up and follow tagging of all our website (Google Tag Management).

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

• Background in digital media buying and SEM strategies;
• Strong working knowledge of all social media platforms;
• Experience in programmatic/precision advertising buying;
• Ability to think analytically;
• Solid communication skills – both verbal and written;
• Knowledge of digital media as it relates to branding;
• Your mother tongue is French or German (Swiss German) and you have a good knowledge of the other language. Furthermore, you demonstrate good English skills.

REQUIRED TECHNICAL KNOWLEDGE

• Double Click environment understanding;
• SEM Experience with proficiency in managing PPC accounts;
• Strong capabilities in social media analytics programs;
• Excellent Excel skills;

REQUIRED YEARS OF EXPERIENCE & EDUCATIONAL BACKGROUND

• Bachelor’s degree in a relevant field;
• 3-5 years professional experience;
• Experience in media agency working for cosmetics or FMCG environment preferred.