FRENCH SOCIAL MEDIA & CONTENT CREATOR — FREELANCE

FRENCH SOCIAL MEDIA & CONTENT CREATOR - FREELANCE

OUR MISSION

At Lateral Thinking, we connect brands with people through interactive experiences in the form of spaces, actions and content.

We are thinkers and makers. We conceive and produce ideas, understanding that creativity does not end with the concept itself but must shape every stage of its execution.

Our mission is to help build culturally relevant and sustainable brands. Because only brands that generate culture responsibly can aspire to become cult brands.

JOB OVERVIEW

We are looking for a French Social Media & Content Creator to join Lateral Thinking on a part-time freelance basis.

In this role, you will manage social media activity and create culturally relevant content for the French market, combining Community Management, content creation, social listening and performance analysis.

The ideal candidate is a native-level French speaker based in Barcelona, with a strong understanding of French culture, digital conversations and social media trends. We are looking for someone proactive, creative and detail-oriented, who can work autonomously while collaborating effectively with multidisciplinary teams.

KEY RESPONSIBILITIES

• Manage comments and conversations across social media platforms, coordinating with the relevant teams when necessary.
• Identify relevant trends, conversations and opportunities for proactive brand participation, particularly on TikTok and Instagram.
• Create culturally relevant social media content tailored to the French market.
• Ideate and conceptualize content aligned with the brand's social media strategy and the French cultural context.
• Write, adapt and review social media copy in French.
• Review and validate content to ensure linguistic accuracy, cultural relevance and consistency.
• Plan, record and edit native social media content for campaigns, events and special activations.
• Create and edit short-form video content using CapCut Pro.
• Support live content creation and social media coverage during events and brand activations.
• Monitor social conversations, news and emerging trends in the French market.
• Carry out social listening and translate findings into relevant cultural and communication insights.
• Prepare monthly performance reports and wrap-ups, identifying key learnings and opportunities.
• Coordinate with Social Media, Community Management, Influencer Marketing and other internal teams.
• Communicate with French brands, media and external collaborators when required.
• Support influencer collaborations, proposals and brief reviews.
• Provide occasional Community Management support during weekends.
• Review files and content before delivery to ensure quality and avoid errors.

WHAT WE'RE LOOKING FOR

• At least three years of experience in a similar Social Media, Community Management or Content Creation role.
• Native-level proficiency in French and a strong understanding of the French cultural and digital landscape.
• Good professional working level of Spanish.
• Currently based in Barcelona.
• Availability to attend an in-person working session once a week within the Barcelona metropolitan area.
• Strong knowledge of Instagram, TikTok, Facebook and YouTube, including publishing processes, formats and platform functionalities.
• Proven experience in Community Management and proactive social engagement.
• Experience creating and editing native content for social media.
• Proficiency in CapCut Pro.
• Strong copywriting, editing and communication skills in French.
• Knowledge of social listening and the ability to identify culturally relevant insights.
• Experience with performance reporting, data analysis and monthly reporting.
• Ability to interpret results and turn data into actionable recommendations.
• Strong awareness of social media trends, emerging formats and platform best practices.
• Ability to collaborate with internal teams, external partners, brands and media.
• Availability to support occasional events, activations and weekend Community Management needs.

FUNCTIONAL SKILLS

• Strong creative thinking and cultural sensitivity.
• Ability to identify opportunities and turn them into relevant social media ideas.
• Autonomous, proactive and solution-oriented approach.
• Strong organizational and planning skills.
• Ability to manage multiple tasks and priorities.
• Attention to detail and commitment to quality.
• Ability to collaborate effectively in multidisciplinary teams.
• Agility and confidence in fast-paced environments.
• Passion for culture, brands and the digital ecosystem.

WHAT WE OFFER

• Part-time freelance collaboration of 20 hours per week.
• Opportunity to work on a relevant international social media account.
• Collaboration with multidisciplinary Content, Strategy, Creative, Design and Production teams.
• Hybrid working arrangement based in Barcelona.
• Dynamic, creative and collaborative work environment.