Global Account Manager, French Speaking

Job Description

The Role...

The Global Account Manager independently owns the pre-sale stage (reception & interrogation of request-for-proposal, creation of media strategy via centralised multi-market planning) as well as reporting stage at end-of-campaign for global opportunities across the Hearst worldwide digital portfolio. Within this role you will feed into the campaign strategy proposed to support the creative idea and brief, as well as overseeing the campaign execution and activation - with a specific focus on the French & Swiss client territory (please note, specific language skills are required for role in question). The Global Account Manager takes full responsibility for all communication with Sales teams and/or clients in pre-sale, as well as being responsible for negotiation and relationship building/nurturing with Hearst's publishers worldwide, depending on which markets are included in the given Global brief.

Main Duties...

Ongoing:

• Agency/client and internal Sales teams support, being first point of contact
• Manages opportunities on pipeline, updating it regularly with pitched, won and lost proposals
• Holds and builds on a wealth of information around local publishers' commercial offering in global markets, innovation and product updates, campaign case studies etc.
• Proactively look for ways to enable sales teams to add value for the agency and client.

Pre-Sale:

• Collaborate with sales team to interrogate the advertiser's brief and ensure all information is available to answer the RFP.
• Attend brainstorm with Sales to ensure the idea can be reflected in campaign strategy.
• Propose the right products and advise on technical feasibility, production and media costs, past campaign performance and client insight in order to create a plan that meets and exceeds the client expectations.
• Provide a 360-degree knowledge of global Hearst products, services and ensure all client requests are met
• Work with syndication managers and production teams to ensure any bespoke costs are included in the plan
• Attend relevant sales meetings to stay close to agency & client spending and pitches to support & help drive targets.
• Provide key updates to team leads, and escalate complex issues or hurdles as needed

Campaign Management:

• Delivering a holistic & consistent first-class client service, always exceeding all expectations
• Building long-term relationships with sales leads, agencies and clients through regular communication including email, phone and in-person conversations/meetings
• Effectively manages the campaign life cycle through Account Management best practice:
  • Liaise with local market digital stakeholders to build an attractive media proposal & check feasibilities of products (where applicable)
  • Own KPI delivery throughout a campaign by proactively connecting with internal stakeholders (global paid media, technical account management etc) to optimise any campaign deliveries
  • Communicate campaign progress to top-spending clients through reporting and updates of custom campaigns
• Work with Paid media team on relevant social amplification strategies & reporting
• Briefs in Project/Syndication Management, Paid Media & EU Technical Account Managers (where applicable) to thoroughly inform sign-off of a campaign, sharing all necessary details to ensure all internal stakeholders are fully aware of deliverables
• Support on all areas digital for both internal and external stakeholders
• Informs finance hub of booked campaign, delivering internal grids in clear way to ensure IOs can be built

Post campaign:

• Reviews PCAs provided by Paid Media where applicable & enhances & adapts presentation to commercially relevant standards in aim to upsell opportunities
• Produces analysis and insight at end of campaign and present back to sales leads/clients where applicable

What We Are Looking For...

• French language skills necessary
• A fantastic communicator
• Incredibly commercially aware and sales driven
• International awareness of market nuances
• Strives for excellent results and excellent customer service
• Excellent time management and prioritisation skills; able to work effectively under pressure
• Collaborative attitude is essential
• Flexible, personable attitude; ability to develop excellent professional relationships with all levels of personnel
• Understands digital market changes, and wants to stay ahead of the curve
• Proactive and enjoys a varied role
• Always pays attention to detail
• Ability to achieve results through influence and problem solving
• Self-motivated & Team player

Benefits...

(Your benefits at Hearst UK are more than just extras-they are tools to help you thrive in every part of life.

Hearst Exclusives - Only for You!

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
• Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!

Inclusion, Health & Wellbeing: Feel Your Best

• Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in - one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we're working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.