Overview
This role creates engaging, persuasive content in French for various channels like ads, social media or websites. Thus crafting compelling narratives that resonates with Target audience specific francophone markets and communities.
Responsibilities
1. Content Creation:
- Develop original and French, localised copy for a variety of marketing
materials including ads, brochures, websites, emails, social media posts, video
scripts, and more.
-Craft compelling headlines, taglines, and calls to action that resonate with the
target audience.
2. Client Collaboration:
-Understand client briefs and translate their requirements into creative concepts
and copy.
-Participate in client meetings to present copy ideas and receive feedback.
3. Research:
-Conduct thorough research to understand the client's industry, products,services, and target audience.
-Stay up-to-date with industry trends and competitors' marketing strategies.
4. Editing and Proofreading: -Review and edit copy to ensure accuracy, clarity, and consistency. -Proofread all materials to maintain high standards of quality and professionalism.
5. Brand Consistency: -Ensure all copy adheres to the client's brand voice and style guidelines. -Maintain consistency in tone, style, and messaging across all marketing channels.
6. Collaboration: -Work closely with designers, art directors, and other creatives to ensure the visual and textual elements of campaigns are cohesive. -Collaborate with account managers to understand client needs and project timelines.
7. Project Management: -Manage multiple projects simultaneously, meeting deadlines and maintaining quality. -Track and document progress, ensuring all deliverables are completed on time.
8. Innovation: -Bring fresh, innovative ideas to the table to enhance the effectiveness of marketing campaigns. - Experiment with different writing techniques and formats to find the most effective approach.
Qualifications
Tertiary: Journalism, Communication, Marketing or related subject
Additional information
Desirable Skills & Other
Specifications The candidate must speak fluent French and English and be able to write professionally. Preference would go candidates from Cameroon.
Years of Experience 5-6 years as a copywriter, someone who understands digital as well.