Group Creative Head (French /Wolof & English)

Overview

This role creates engaging, persuasive content in French/Wolof for various channels like ads, social media or websites. Thus crafting compelling narratives that resonates with Target audience specific francophone markets and communities.

Responsibilities

1. Content Creation:

- Develop original and French /Wolof, localised copy for a variety of marketing materials including ads, brochures, websites, emails, social media posts, video scripts, and more.

-Craft compelling headlines, taglines, and calls to action that resonate with the target audience.

2. Client Collaboration:

-Understand client briefs and translate their requirements into creative concepts and copy.

-Participate in client meetings to present copy ideas and receive feedback.

3. Research:

-Conduct thorough research to understand the client's industry, products, services, and target audience.

-Stay up-to-date with industry trends and competitors' marketing strategies.

4. Editing and Proofreading:

-Review and edit copy to ensure accuracy, clarity, and consistency.

-Proofread all materials to maintain high standards of quality and professionalism.

5. Brand Consistency:

-Ensure all copy adheres to the client's brand voice and style guidelines.

-Maintain consistency in tone, style, and messaging across all marketing channels.

6. Collaboration:

-Work closely with designers, art directors, and other creatives to ensure the visual and textual elements of campaigns are cohesive.

-Collaborate with account managers to understand client needs and project timelines.

7. Project Management:

-Manage multiple projects simultaneously, meeting deadlines and maintaining quality.

-Track and document progress, ensuring all deliverables are completed on time.

8. Innovation:

-Bring fresh, innovative ideas to the table to enhance the effectiveness of marketing campaigns.

- Experiment with different writing techniques and formats to find the most effective approach.

Qualifications

Tertiary: Journalism, Communication, Marketing or related subject

Years of experience

5-6 years as a copywriter, someone who understands digital as well.

Desirable Skills & Other Specifications

The candidate must speak fluent French and English and be able to write professionally.

Preference would go to a candidate that also speaks Wolof (Senegal)