SEM & Social Specialist (French)

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading!

Performics, the world's first performance marketing agency, is the primary driver of revenue growth for many of the world's most prestigious brands. Through an extensive global network operating in 57 countries, Performics uses data, technology, and talent to create and convert consumer demands wherever they are delivered: in search, social, display, commerce, and offline channels. It is dedicated to the relentless pursuit of results. It is headquartered in Chicago and is part of Publicis Groupe. For more information, visit www.performics.com/es.

Job Description

As a SEM & Paid Social Specialist, you will be responsible for the strategy, activation and optimization of performance campaigns with a strong focus on lead generation.

You will work mainly on Google Ads and Meta (Facebook & Instagram), driving qualified leads and continuously improving results through testing, data analysis and insights.

You will act as a key performance partner for your stakeholders, translating business goals into efficient paid media strategies and ensuring campaigns are optimized across the full performance funnel.

This role requires fluent English and French, as you will work in an international environment.

Responsibilities

• Plan, execute and optimize lead generation campaigns across Paid Search (Google Ads - Search) and Paid Social (Meta).
• Own campaign performance end-to-end: structure, targeting, bidding, budgets, creatives testing and landing page alignment.
• Monitor daily performance and proactively identify optimization opportunities to improve CPL, volume and lead quality.
• Define and manage audience strategies (first-party data, remarketing, lookalikes, intent-based audiences).
• Prepare performance reports and post-campaign analysis, highlighting learnings and next steps.

Qualifications

• Bachelor's Degree related with Advertising, Marketing, Economics, Media Science or similar; or 3-4 years of experience in a similar position.
• Fluent written and spoken French and English
• Hands on experience in Meta (Facebook & Instagram) and Google Ads.
• Professional experience within the digital marketing industry or in a media agency environment.
• Good communication skills, dynamic, flexible, and proactive.
• Comprehensive understanding of social media in a business context, all social media channels, functions and associated communication features and possibilities.

Additional Information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company's annual compensation package. These benefits are subject to the company's current policies and guidelines and may be modified, updated, or adjusted at the company's discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual's status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.