Senior CRM & Social Media Executive - French Speaking

About Us:

Hi there We're Wild. We're on a mission to remove single-use plastic from the bathroom, armed with our refillable, natural and scent-sational deodorants, body wash, haircare and lip balm - and we've only just started. We launched in 2020 and as a high-growth company, we're already one of Europe's fastest-growing start-ups So, fancy coming along for the ride?

We're looking for a data-driven, customer-focused individual with 1+ years of CRM marketing experience and some exposure to managing a social media account is a plus. However, attitude is the number one attribute we hire for and want an individual who is eager to learn quickly in this space and make a big impact.

As the Senior CRM & Social Media Executive, you will support the development and optimisation of our multi-channel CRM marketing communications to drive engagement and loyalty within our existing customer base, and convert potential customers into repeat purchasers - with a primary focus on the French and wider EU market.

While the majority of your role will focus on CRM strategy and execution, approximately 20-25% will be dedicated to managing our French Instagram account, including frequent posting, content planning, and ensuring alignment with brand messaging while tailoring content for local market relevance.

This role has huge opportunities for growth and expansion! Working in a fast-scaling business means we encourage every individual who joins the team to push the boundaries in their role and take every idea as an opportunity to grow their skill set and scale up their own ideas, if you believe it will deliver real value to our customers.

Language requirement: Fluent French - Please only apply if you speak fluent French & are comfortable translating all email campaigns, flows & content into French, and posting on our French social media Instagram.

Some of your responsibilities:

This is a very hands-on role, with your time being split across writing our email campaign copy, translating into French, building across multiple markets with a market-specific personalised approach, segmenting customers, and reviewing the campaign performance to determine future improvements.

Email campaign creation: You'll be heavily involved with end-to-end campaign building, including creating French and Italian campaigns, which will include:

• Assist in the planning and execution of marketing communications across email and SMS, ensuring alignment with our launch and promotional calendar.
• Build and schedule email marketing campaigns using our CRM platform, Klaviyo.
• Working closely with other teams, specifically the creative team, to help design the most effective campaigns possible.
• Run AB tests where appropriate to drive incremental value across markets

Data analysis, segmentation and targeting:

• Analyse campaign and flow performance, monitor key metrics, customer group behaviour, and sales data, using this to optimise content, customer targeting, and overall performance of all campaigns and comms.
• Continuously review segment growth and performance, identifying potential risk groups and areas of opportunity to drive more revenue.

French social media Instagram account

• Familiar with posting on Instagram, understanding the algorithm and what makes good content for a brand. If you don't have experience in socials, don't worry! Eagerness to learn + the wider skills to be able to grow into this space, is what we're looking for here.
• Proactively plan your weekly content for the French Instagram account, aligning with what the wider social team
• Doing voiceovers where relevant (in French) to complement videos you or the social team create.
• Monitor metrics & strive to hit the growth KPIs

What we need from you:

• Previous experience in a CRM/email marketing role is highly preferable. Experience in campaign setup, email communications, understanding the customer journey, and how to nurture customers to their next purchase.
• Experience running A/B tests and optimisations within the realms of CRM.
• Proficient experience using a CRM platform such as Klaviyo.
• If you do not have direct experience in email marketing, we are also open to curious, driven individuals with a strong desire to learn quickly and make a big impact.
• A knowledge of data analysis and identifying trends, specifically within CRM metrics/KPI analysis.
• Experience in working on social media - specifically instagram, or a keen eagerness to learn.
• Strong attention to detail and strong planning and organisational skills is required.
• Strong project management abilities.
• Excellent problem-solving skills.
• Enthusiastic self-starter with a hunger to learn.

Nice to have:

• As well as French speaking, Italian speaking / multi-lingual would be beneficial

What you'll get from us:

• 25 days holidays + bank holidays + 9 extra remote working days
• Hybrid working, 3 days a week in our shiny new London office
• 4% Company Pension
• Mental well-being support through Spill
• Private healthcare through Vitality
• Weekly early finishes and social events
• Annual L&D budget
• Free breakfast
• Free & discounted Wild products
• 2 x team volunteering days and 2 x personal volunteering days

Ready to become a Wild thing?!

At Wild, we know that diversity drives innovation and creativity. We are committed to creating and maintaining a workplace where all employees feel valued and empowered to bring their most authentic selves to work. We recognise that diversity goes beyond visible differences such as race, gender, age, and ethnicity and encompasses a broad spectrum of backgrounds, experiences, perspectives, and abilities. We encourage individuals from all backgrounds to apply!

Department Marketing Locations Wild HQ Remote status Hybrid