Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwidJob Description
The Paid Social Specialist will lead the implementation and development of the channel, maximizing customer growth at cost-effective levels. Reporting to the Paid Social Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Media Strategy & Analytics and the wider business org.Qualifications
- Own the strategy and performance of the paid social channel through end-to-end management of strategy, execution, optimization and insight generation
- Lead Social media-buying across all territories, ensuring both functions are optimised to achieve high levels of growth with an ROI-focus
- Work closely with the planning teams to recommend effective growth strategies and budget
- Effectively collaborate with other teams and internal stakeholders
- Lead Social innovation within the team, keeping abreast of market trends and developments, identifying new platforms, tech and audiences to drive our Social offering forward
- utilising a clear test-and-learn agenda Clearly communicate Social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency.
- Experience with a track record of delivering success in a similar role Solid understanding of Social landscape.
- Experience using Facebook, Twitter, Snapchat, LinkedIn, Tiktok ad platforms is essential.
- Experience leveraging other social platforms would be a bonus.
- Highly numerate and comfortable using excel to both run campaign analysis and provide
- Proven experience with Direct Response paid social campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
- Strong appreciation of the marketing funnel, and the relationship with specific tactics