Senior Writer, French Specialist

About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Role Description

Senior Writer

Responsible for producing content for some of our larger key accounts and getting involved in the planning and review of content against our agreed strategy.

Main Responsibilities

• Creating content for various B2B and B2C clients, with the ability to manage different styles and TOVs - having a strong creative flair enabling us to do this on some of the more challenging areas such as health, legal or financial services

• Generating content of various kinds - commercial, informational, engaging, offsite etc - across some of our larger client accounts

• Leading on a couple of small accounts or projects

• Holding ultimate responsibility for the content produced - from brief right through to delivery

• Reviewing and proof-reading content to ensure our output meets quality requirements. Editing and improving existing content, highlighting areas for development and improving the copy

• Auditing existing client's content and offering recommendations

• Working with external stakeholders to help contribute to our content - including bloggers and experts

• Working closely with other operational teams, encouraging communication & collaboration

• Attending client meetings and supporting on prep where necessary

• Regularly reviewing our content to measure how it's performing and how we can take learnings from this to develop and improve it in the future

• Supporting senior team members or the Solutions team on new business requirements and strategic content recommendations - coming up with ideas, and creating pitch content

• Leading ideation sessions and developing content ideas where required

• Helping to develop and support more junior team members to help develop their writing skills

• Researching and understanding the brands you work on and highlighting opportunities for exposure through content

• Mentoring new team starters to help them settle in

• Monitoring content trends and relevant industry news and sharing this with the wider team
• Planning ahead and managing your workflow to ensure you meet deadlines

Reporting Lines

• Reports into Writing Team Leader, with personal development supported by Senior Lead Writer and Lead Writers

• On account-specific work, Senior Writers will report into Senior Content Editors and Content Editors

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to Ninette at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued - and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi-leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest-free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!