SEO Content Editor (Flemish & French speaking)

Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together!

Job Description

We're looking for a talented and passionate SEO Content Editor to create high-quality, engaging content for our Sports Betting and Casino brands including the iconic bwin.

Due to the nature of this role, we require fluent/native French, Flemish, and English language skills (both written and verbal).

If you love sports and digital marketing, and want to work in a dynamic environment, this role is for you!

What you will do

• Write compelling, SEO-optimized content in near-native Flemish and French for digital platforms.
• Conduct in-depth keyword research tailored to Belgian search trends.
• Optimize existing content to improve organic visibility and rankings.
• Assist in content planning and manage the editorial calendar.
• Develop content briefs and guidelines to ensure consistency and quality.
• Collaborate with SEO, design, and marketing teams to create engaging content strategies.
• Create long-form content that maximizes keyword opportunities while maintaining reader engagement.

Qualifications

Essentials:

• Near-native Flemish and French language skills (written and verbal)
• Proficient in English (written and verbal)
• Understanding of SEO (keywords, on-page optimization)
• Experience with WordPress or similar CMS platforms
• Passion for sports, especially Football, Basketball, or NFL
• Strong attention to detail and ability to work collaboratively
• We would love to see examples of your written work so please include any links on your CV (it could be work examples, a blog you have written or perhaps a website containing some of your writing)

Desirable:

• Experience in content creation (blogs, articles, landing pages)
• Previous experience in the gambling/sports betting industry
• Experience working in a newsroom or editorial environment
• Proven track record creating successful long-form content pieces
• Familiarity with content optimization
• Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the UK, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working - 2 days in the office
• Private medical insurance
• Pension scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional "It's Your Game" day off to use at either Christmas or New Year
• Entain & Enhance days - 2 paid days off to focus on your professional or personal development
• Share save scheme
• Paid subscription to LinkedIn Learning

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.