Content Strategy Manager - French Market (B2B SaaS)

Hello!
About Factorial

Factorial is a fast-growing SaaS scale-up, helping businesses optimize their HR, Finance, and Operations processes. To accelerate our growth in the French market, we are looking for a Strategic Content Manager who can align our content strategy with business goals and our Growth Marketing approach.
Your Role

As Content Strategy Manager , you will be responsible for leading the content strategy in France and managing a team of 3 content specialists. Your role will be to structure, optimize, and drive content production to attract, convert, and engage key audiences (HR, Finance, Operations). You will also bridge Content & Product Marketing , ensuring our value proposition is clearly articulated and differentiated in the market. You will report to Clara Valls .
Your Responsibilities

Strategy & Leadership

• Define and execute the content strategy for France, aligned with our global strategy and lead generation goals.
• Manage and develop a team of 3 content specialists (SEO, ebooks, webinars, nurturing & paid content).
• Collaborate with the global team and other marketing departments (Growth, PR, Brand, Events) to maximize content impact.
• Ensure all content actions are trackable in our CRM and optimized based on performance data.

Product Marketing & Positioning

• Develop and refine our value proposition based on the French market's needs.
• Transform customer insights into clear and compelling messaging across our content (ebooks, product pages, blog, webinars, sales collaterals).
• Work closely with Product and Sales teams to ensure content supports commercial objectives and addresses ICP pain points.
• Play a key role in defining Factorial's competitive positioning in France.

Performance & Growth Marketing

• Integrate a Growth mindset into content strategy, ensuring all actions contribute to lead acquisition and conversion.
• Analyze content performance (traffic, engagement, conversion) and continuously optimize based on data insights.
• Ensure content is structured to drive measurable impact on key marketing KPIs (Lead Generation, Lead2Demo, T2L, CRM attribution).

Content Management & Optimization

• Oversee the creation of all content for the French market: blog articles, ebooks, webinars, conferences, landing pages, newsletters, paid campaigns .
• Optimize SEO content with our SEO Content Specialist to maximize qualified traffic.
• Design nurturing & email strategies to improve conversion and lead reactivation.
• Maintain a clear and impactful editorial tone adapted to different audiences and distribution channels.

Your Profile

Experience in SaaS Content Marketing (ideally in HR, Finance, or Operations).
Strong Product Marketing skills : positioning, messaging, articulating product value.
Strategic vision & data-driven approach : You don't create content for the sake of it, but to drive business impact .
Leadership & management : Experience managing teams and executing high-impact content strategies.
Excellent writing & storytelling skills , with a strong focus on conversion & engagement.
CRM & analytics proficiency (HubSpot, Google Analytics, SEO tools).
KPIs for this Role

Increase the volume of qualified leads through a Growth-focused content strategy .
Improve blog and ebook performance by increasing Lead2Demo conversions.
Optimize tracking and analytics to demonstrate clear ROI on content strategy .

Perks of being part of our team

• Save expenses with Cobee and get your salary in advance with Payflow
• Healthy life with a free physiotherapist in the office, Gympass and Alan as private health insurance
• Language classes with Yolk Academy & Factorial Language exchange
• Syra and Apeteat discounts
• Breakfast in the office and organic fruit
• Pet Friendly and no dress code!

Our Values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.