Specialist, Marketing Strategy (Fluent in English & French)

Job Description - Specialist, Marketing Strategy (France & Canada)

The France & Canada Marketing Strategy Specialist owns the go-to-market strategy and execution for Pearson Clinical Assessment across Canada and France , ensuring campaigns, messaging, and channel plans are aligned to market priorities, customer needs, and revenue targets. This role is ideal for a marketer who is excited to personally own and drive Canadian and French campaigns end-to-end, partnering closely with sales, product, and global clinical marketing to translate global strategy into locally relevant, revenue-driving marketing programs. The successful candidate must be fluent in French and English and must live in France, UK or Canada to ensure close connection to customers, market dynamics, and regional stakeholders.

Key Accountabilities

France & Canada Marketing Ownership & Strategic Campaign Planning (~50%)

• Own and deliver France & Canada Clinical Assessment marketing plans aligned to annual revenue, pipeline, and growth objectives.
• Develop and execute integrated marketing strategies for priority products and solutions across digital platforms, balancing brand building and demand generation.
• Translate market priorities into clear campaign hypotheses, audience segmentation, channel mix, budget allocation, and KPIs for both geographies.
• Partner closely with France and Canada sales teams to align campaigns with territory priorities, key accounts, and sales motions.
• Analyze market trends, customer insights, and performance data to inform strategic decisions, optimize investment, and continuously improve results.
• Ensure bilingual (French/English) messaging and positioning clearly articulate value for clinicians, educators, and institutional buyers while respecting local regulations, practice models, and procurement realities.

Creative Execution & Campaign Delivery (35%)

• Lead end-to-end execution of France- and Canada-focused campaigns, from brief development through launch and post-campaign analysis.
• Drive production of locally relevant campaign assets, including digital and product marketing assets, sales enablement tools, thought leadership and clinical education content, and case studies/success stories.
• Utilize Wrike (or similar tools) to manage timelines, resources, and cross-functional collaboration, ensuring on-time delivery against regional priorities.
• Collaborate with Creative Services, subject matter experts, and external partners to ensure assets are clinically accurate, brand-aligned, and culturally/linguistically appropriate.
• Coordinate localization and translation workflows to ensure quality and consistency across French and English deliverables.

Stakeholder Partnership & Market Leadership (15%)

• Serve as the primary marketing contact for Clinical Assessment in France and Canada, acting as a trusted partner to sales, product, and global marketing teams.
• Build strong cross-functional relationships to ensure alignment on priorities, messaging, and launch readiness.
• Represent the voice of the local customer and market, bringing insights on competitive dynamics, channel effectiveness, and buyer needs into planning and execution.
• Track and communicate campaign performance, sharing learnings and recommendations to continuously improve outcomes across both geographies.

Core Competencies

• Strategic problem solving and commercial thinking
• Integrated campaign planning, prioritization, and execution
• Bilingual copy judgement and localization (French/English)
• Strong cross-functional collaboration and stakeholder management across time zones
• Clear, confident communication and presentation skills
• Data-driven decision making and performance optimization

Qualifications & Experience

• Fluency in French and English (written and spoken) is required.
• Minimum 5 years' experience in marketing, preferably within healthcare, education, or regulated professional markets.
• Demonstrated success delivering integrated marketing campaigns tied to revenue, pipeline, and growth objectives.
• Must live in France, UK or Canada.
• Strong experience in digital marketing, campaign development, and content creation/localization.
• Proficiency with marketing analytics and CRM platforms (GA4, Tableau, Salesforce preferred).
• Bachelor's degree in a related field or equivalent experience.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Corporate Marketing & Communications

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 23493

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